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Van Bruggen works on proposed online gambling advertising ban in the Netherlands

Regulation

Dutch State Secretary for Justice and Security Claudia van Bruggen says she is working on legislation for online gambling, including an advertising ban. She also wants changes to Cruks to prevent registered people from receiving marketing from Holland Casino and amusement arcades; the government says current rules do not allow operators to check Cruks status when sending marketing.

The proposed measures could change online gambling advertising rules and marketing restrictions for operators.

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Regulation

Holland Casino Online director warns proposed Dutch ad ban may prompt exits

Holland Casino Online managing director Nicolas Fleiderman said some online casino operators may reconsider their presence in the Netherlands if a proposed total ban on gambling advertising and bonuses takes effect. He expects the ban to start in January 2028, following a bill expected a year earlier. Fleiderman said smaller and mid-sized operators would be particularly affected because they rely on paid advertising and welcome bonuses to attract players.

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