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Van Bruggen proposes online gambling ad ban with limited exceptions in the Netherlands

Regulation

Dutch State Secretary for Justice and Security Claudia van Bruggen told parliament in a progress letter that the government plans to ban online gambling advertising, with possible exceptions for operators’ own websites and relevant search results. The proposals also include banning player bonuses and giving the Kansspelautoriteit power to suspend licences independently; the advertising exceptions and affiliate role remain under study.

Operators may need to change online advertising and bonus practices if the proposed restrictions proceed.

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Regulation

Dutch government proposes online gambling advertising and bonus ban

The Dutch government proposed banning online gambling advertising and bonuses on 12 June, alongside central deposit limits, stronger affordability checks and expanded measures against illegal operators. Justice and Security State Secretary Claudia van Bruggen said the package would require legislation; the government is also examining a possible cap on the number of licences.

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