UKGC publishes study on gambling motivations across online and in-person play
The UK Gambling Commission published a report examining why people gamble, based on the Gambling Survey for Great Britain. Among respondents, 86% who had gambled in the past 12 months cited the chance of winning big money, while the report associated online play more with coping or escapism and in-person play more with social and enhancement motivations. The survey included 5,780 people aged 16 and over who had gambled in the previous 12 months.
The findings provide operators and regulators with evidence on how reported gambling motivations differ by product and channel.