UKGC finds high-value customer schemes remain stable after 2020 reforms
The UK Gambling Commission said its review, based on 2024 data from sampled operators, found no increase in high-value customer schemes since its 2021 review. Such customers generated about 3% of gross gambling yield at the sampled operators, and the Commission said the schemes appeared less often in casework as a contributing factor; each scheme had a designated senior executive responsible for oversight.
Operators’ senior executives remain accountable for high-value customer schemes under the Commission’s monitoring.