Gambling Commission finds VIP scheme use stable in 2024 review
The UK Gambling Commission found that VIP and high-value customer schemes were no more prevalent in 2024 than in 2021, following rules introduced in 2020. It said all high-value customer schemes in its data had a senior executive overseeing them, while those schemes generated about 3% of gross gambling yield in the sample, with land-based casinos showing greater reliance on scheme members.
The findings indicate how the Commission’s VIP controls are operating and where high-value schemes account for a greater share of gambling yield.