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Labor retains power as Australia's gambling advertising reforms remain limited

Regulation

The Australian Labor Party won the recent election and secured 85 of the 151 seats in the House of Representatives. Its existing gambling advertising measures include restrictions around children's programming and live sport, while stricter broadcasting rules are scheduled for mid-2026; a broader ban on online inducements has been proposed.

Operators and broadcasters face continued restrictions, with further advertising rules scheduled to take effect from mid-2026.

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Regulation

ACMA prioritises gambling advertising reforms in 2026–27 compliance programme

Australia’s ACMA named implementation of proposed gambling advertising reforms as a compliance and enforcement priority for 2026–27. The regulator said it would issue guidance and investigate failures to meet new requirements if Parliament enacts the reforms. The proposals include restrictions on gambling advertising during live sport and tighter controls across television, radio and online platforms.

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