UFC replaces DraftKings with bet365 as betting partner in US and Canada
The UFC named bet365 its official betting partner across the US and Canada, replacing DraftKings. The agreement includes sportsbook features in UFC broadcasts, including odds and betting tickets, as well as branding in the Octagon; bet365’s Trip Stoddard said the partnership would support the company’s growth and sports engagement plans.
The agreement gives bet365 betting integrations and branding across UFC events in two major North American markets.