TransUnion reports US betting participation reaches 30% in Q2
TransUnion said US betting activity reached 30% of consumers in the second quarter, up from 25% in the same period of 2024. Its report found participation increased by 34% among Gen Z and 42% among Millennials, particularly among people investing in speculative financial opportunities. TransUnion senior director Declan Raines said operators should consider customer behaviour when developing responsible-gambling measures.
The reported participation and financial-risk trends may inform operators’ customer monitoring and responsible-gambling measures.