TransUnion report links younger US sports bettors with crypto apps and rising debt
TransUnion’s US Betting Report says Gen Z and millennial sports bettors are more likely than the wider population to use cryptocurrency apps. It also reports that their debt rose by 10% and 22%, respectively, since the start of 2023, while Gen X liabilities increased by 1%.
Operators may need to account for younger bettors’ rising debt and potential pressure on discretionary spending.