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THL launches 2-4-2 responsible gambling self-assessment in Finland

Regulation

Finland’s Institute for Health and Welfare (THL) launched a self-assessment tool intended to reduce gambling-related harm. Its 2-4-2 guidance recommends spending no more than 2% of net income on gambling, gambling on at most four days a month and using no more than two types of games regularly. THL research chief Sari Castrén said the guidance was developed for Finnish players; she warned that the planned 2027 market opening could increase risks through more advertising and customer-acquisition activity.

The guidance gives operators a local benchmark for safer-gambling advice ahead of Finland’s planned online market opening.

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Regulation

Finland's online gambling rules raise channelisation concerns

Finland's regulated online gambling market is due to open in July 2027 under the Finnish Gambling Act, ending state-owned Veikkaus' exclusive rights to online casino games and sports betting. A Helsinki Times op-ed questioned whether tough responsible gambling measures, including restrictions on marketing and bonuses, will keep licensed offerings attractive, citing Sweden's experience since 2019. Sweden's regulator Spelinspektionen has itself suggested its 90 per cent channelisation target may have been overly ambitious.

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