SWA and Sportradar have launched an in-play MMA betting model for Sportradar clients. The model uses official UFC and PFL data feeds and is designed to offer hundreds of live betting markets; further combat sports promotions are planned for integration in the coming weeks.
The partnership adds an in-play MMA product to Sportradar’s client offering and lays groundwork for a wider combat sports range.
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JPMorgan Chase began covering Genius Sports with an Overweight rating and a USD8 share price target. Analysts estimated that agreements with Kalshi and Polymarket could eventually contribute up to USD35m in additional EBITDA.
EvenBet Gaming has changed its name to Evenbeter. The supplier said the change reflects developments across its technology, products and operations, while poker remains central to the business. It was reported that recent B2B licences in Sweden and Denmark support its plans for regulated markets.
Reportedly, Sportradar and Flutter both cut guidance in the week of 3 to 7 August, a period that saw declines across European gambling stocks. Rank's shares continued to recover over the same week.
Genius Sports CEO Mark Locke said the company’s separate agreements with Kalshi and Polymarket support its expansion in prediction markets. The deals provide sports data for settling contracts, alongside information-sharing and integrity services, with restrictions on some market types and greater trading visibility.
Sportradar said on its Q2 earnings call that US regulatory ambiguity and slower contract closures will defer substantial financial benefits from its prediction-market partnerships to 2027 and beyond. The company signed multi-year data deals with Kalshi in June and with Polymarket on Monday. Prediction-market revenue is expected to reach tens of millions in 2026.