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Superbet targets Greece's top three online gambling operators within three years

Licences & markets

Superbet has set a target of becoming one of Greece's three largest online gambling operators within three years, chief commercial officer for CEE Adam Lamentowicz said. He described the launch as a high-risk commercial move and cited partnerships with Greek football and basketball clubs and competitions as part of its market strategy.

The target and launch strategy indicate Superbet's planned expansion in Greece's online gambling market.

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Regulation

Bets spent R$2.12bn on Brazilian TV before advertising ban, Tunad finds

Betting operators invested R$2.12bn in open and pay TV between January 2025 and June 2026, according to a Tunad media intelligence survey. From January to August 2026, operators spent R$542.4m on linear open TV alone and led advertiser rankings in five of eight months. Provisional Measure 1.394/2026, signed on 25 September, banned fixed-odds betting operations and advertising, with broadcasters given until 5 October to pull contracted spots.

Betting operators spent R$2.12bn on open and pay television between January 2025 and June 2026, according to a media intelligence survey by Tunad published on Wednesday 21 October and. From January to August 2026, operators spent R$542.4m on linear open TV alone and led the advertiser ranking in that medium in five of the eight months, the survey found.

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