Sun International plans to double SunBet’s online gambling market share in South Africa, chief executive Ulrik Bengtsson said during a March Capital Markets Day presentation. SunBet held 4.5% of the market, while the group expects the sector to reach about R100bn in gross gaming revenue by 2030.
The target and market forecast frame Sun International’s planned investment in its online product and technology.
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Sunbet renewed its technology agreement with Bede Gaming, continuing the partnership across South Africa, Botswana and Namibia. Sun International’s H1 2026 results recorded a 36% year-on-year rise in Sunbet revenue and 43% growth in overall iGaming GGR.
TaDa Gaming launched games with South African operator Sunbet, with distribution through Light & Wonder, the companies said. Sunbet customers gained access to titles including Fortune Gems 500 and Rapid Gems 777.
Bede Gaming said its platform is powering Sunbet’s online gaming launch in Namibia, extending the companies’ existing partnership. Sunbet’s offering includes sports betting, slots and live casino, with integrations including Kambi, Evolution, Habanero and Pariplay.
South Africa’s National Treasury said the final design of its proposed national online gambling tax will be announced in the February 2027 Budget. The proposal, first outlined in a discussion paper, included a 20% tax on gross proceeds, but that rate is not final; consultations continue on the tax’s design and effects on provincial regulation and the regulated market.
South Africa's National Treasury has said the final design of a proposed national online gambling tax will be announced in the February 2027 Budget, according to Finance Minister Enoch Godongwana's Medium-Term Budget Policy Statement. The proposed 20% rate is not final, and consultations on the design continue.
Reportedly, Authorities in South Africa and Egypt are taking action against unlicensed and illegal gambling. The two countries are among Africa's largest betting economies.