SportyBet partners with Nairobi United in KSh380m deal
Deals & M&A1 min read
In brief
- SportyBet announced it is Nairobi United's official betting partner in a deal worth KSh380m.
- The partnership was unveiled at an event at Mass House in Nairobi.
- The new jersey is scheduled to be unveiled on 8 November against Gor Mahia.

SportyBet is now the official betting partner of Nairobi United, under a deal worth KSh 380 million.
The partnership was unveiled at an event at Mass House in Nairobi, attended by football personalities, government officials, club management, players and fans. At the event, Nairobi United also displayed trophies it has recently won, including the FKF Cup and the FKF National Super League title.
Nairobi Governor Johnson Sakaja, who is the club's patron, was present, as was Dr. Bernard Ouma, the Director of Sports in charge of Research, Training and Competitions at the State Department for Sports.
Nairobi United chief executive Nelson Odaya gave a history of the club, which was launched in 2018. Odaya said the club later met its chairman, Osman Khalif, as part of its path towards growth.
SportyBet Kenya Country Manager Dianne Maina Nyakio announced the partnership and told the players "we stand with you".
The new Nairobi United jersey is scheduled to be unveiled during the club's match against Gor Mahia on Sunday, 8 November, with Gor Mahia at home.