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Churchill Downs reports lower Virginia HHR revenue in October

Deals & M&A1 min read

In brief

  • Churchill Downs' Virginia HHR machines reportedly had a blended rate of minus 5.6% in October.
  • Only two Churchill Downs properties were reportedly revenue-positive for the month.
The historic grandstand at a horse racing track with twin spires under a cloudy sky. (2017)

Churchill Downs owns every one of the historical horse racing machines, and the combined rate for them was minus 5.6 percent. Without counting Richmond, the historical horse racing machines saw a two percent slippage. Only two of the Churchill Downs properties ended the month revenue-positive.

The Rose casino in northern Virginia reportedly led the state with $15.2m, a 5.7% increase. Its machines reportedly averaged $308 per day. The Vinton branch of Rosie's reportedly grossed $4.8m, up 1.7%, with machines averaging $333 per device per day.

Machines at the Roseshire parlor in Henrico County averaged $486 per day, the highest per-machine tally. That property's gross of $2.6 million fell 6.2 percent as it marked its first anniversary. Churchill Downs's lowest-grossing parlor, in Colinsville, was also down 6.2 percent. That Colinsville Rosie's grossed $300,000, or $290 per device per day. Rosie's in Hampton slipped 1.7 percent. The Hampton location's gross of $8.9 million equated to $409 per machine daily.

In the first week of November, Churchill Downs also backed ballot initiatives for Rosie's parlors in Amherst County and the town of Pulaski, both in western Virginia. At press time, both measures were narrowly behind.

End-of-day close Churchill Downs (CHDN), USD, to 4 November 2026
Story date21 September 20264 November 2026

Latest reported results

Churchill Downs NASDAQ: CHDN

Quarter ended 30 September 2026

Revenue
USD 696.0m10-Q filing 0000020212-26-000084
Operating income
USD 143.0m10-Q filing 0000020212-26-000084

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Kentucky HHR revenue rises 4.1% in September

Revenue from historical horse racing machines in Kentucky rose 4.1% in September. Same-store growth was 2.6%, excluding the newer Marshall Yards casino, and overall gross reached $95m. Marshall Yards generated $1.4m, while Derby City remained the highest-grossing casino at $18.3m despite a 3.1% decline.

Kentucky's HHR machines brought in 4.1% more in September. Leaving out Marshall Yards, the comparatively new casino, the same-store gain was 2.6%. Gross receipts totaled $95m.

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