Churchill Downs reports lower Virginia HHR revenue in October
Deals & M&A1 min read
In brief
- Churchill Downs' Virginia HHR machines reportedly had a blended rate of minus 5.6% in October.
- Only two Churchill Downs properties were reportedly revenue-positive for the month.

Churchill Downs owns every one of the historical horse racing machines, and the combined rate for them was minus 5.6 percent. Without counting Richmond, the historical horse racing machines saw a two percent slippage. Only two of the Churchill Downs properties ended the month revenue-positive.
The Rose casino in northern Virginia reportedly led the state with $15.2m, a 5.7% increase. Its machines reportedly averaged $308 per day. The Vinton branch of Rosie's reportedly grossed $4.8m, up 1.7%, with machines averaging $333 per device per day.
Machines at the Roseshire parlor in Henrico County averaged $486 per day, the highest per-machine tally. That property's gross of $2.6 million fell 6.2 percent as it marked its first anniversary. Churchill Downs's lowest-grossing parlor, in Colinsville, was also down 6.2 percent. That Colinsville Rosie's grossed $300,000, or $290 per device per day. Rosie's in Hampton slipped 1.7 percent. The Hampton location's gross of $8.9 million equated to $409 per machine daily.
In the first week of November, Churchill Downs also backed ballot initiatives for Rosie's parlors in Amherst County and the town of Pulaski, both in western Virginia. At press time, both measures were narrowly behind.