Denmark's Spillemyndigheden reported total gambling revenue of DKK7.27bn in 2024, up 6.9% from DKK6.8bn in 2023. Online casino revenue rose 14.7% to DKK3.53bn, while the authority's data also showed 55,899 people registered for self-exclusion, compared with 46,152 in 2023.
The figures show operators and policymakers how revenue and self-exclusion levels changed across Denmark's gambling market.
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Denmark’s Gambling Authority has launched a campaign to alert parents to gambling-like features in children’s video games, the regulator said. The campaign highlights loot boxes, random rewards and in-game purchases, and includes a film, an information platform and temporary displays in Aarhus, Odense and Copenhagen.
Denmark’s Spillemyndigheden launched its “Casino in the children’s room” campaign on 26 October to raise parents’ awareness of gambling-like features in games played by children and young people. The campaign includes a film, decorated shopfronts in Aarhus, Odense and Copenhagen, and placements on Meta, YouTube and TV2 Play.
Denmark's Spillemyndigheden launched a campaign on 26 October aimed at raising parents' awareness of gambling-like mechanisms in the games their children play. The campaign, titled "Casino in the children's room", includes a film, decorated shopfronts in three cities and advertising placements, according to the regulator.
Denmark's government has submitted a bill to parliament tightening rules on gambling advertising and banning affiliate payments based on player turnover, profits or losses. The bill, resubmitted on 7 October after lapsing at an election, also covers advertising around live sport and gives Spillemyndigheden more powers against illegal operators. The measures are due to be phased in from 2027, subject to parliamentary approval.
Denmark's government has submitted a bill to the Danish parliament that would tighten rules on gambling advertising and ban affiliate payments based on player turnover, profits or losses. The bill was submitted on 7 October, according to the report. It is a previous bill that lapsed after an election and has now been resubmitted. The measures form part of Spilpakke 1, a political agreement from October 2025 aimed at a more responsible gambling market. The measures are not final and must first be adopted by the Danish parliament. Under the current schedule, the new advertising rules and the ban on turnover-related affiliate commissions are due to take effect on 1 July 2027, with other parts of the bill taking effect from January and October 2027.
Denmark’s draft Bill, introduced by Tax and Growth Minister Jakob Engel-Schmidt, proposes tighter gambling advertising rules and a ban on marketing during the 10 minutes before and after live sports broadcasts. It is scheduled for a first reading on 22 October 2026 and would also impose operator duties of care and expand Spillemyndigheden’s powers to block unlicensed intermediary websites.
Reportedly, Denmark’s government tabled a gambling reform bill on 7 October. The proposal schedules reforms from January to October 2027, including a live sports advertising ban from ten minutes before kick-off until ten minutes after an event ends, starting in July 2027. It would also give Spillemyndigheden inspection powers without a court order and criminalise marketing unlicensed gambling.
Denmark's government presented a gambling reform bill to parliament on 7 October, the taxation ministry said, setting out a phased implementation of its reforms between January and October 2027. The bill is a re-submission of an October 2025 package, known as Spilpakken 1, which lapsed with the election. Minister for Taxation and Growth Jakob Engel-Schmidt presented the bill almost exactly a year after the package was made public.