Denmark’s Spillemyndigheden has launched a campaign encouraging men aged 18 to 24 to take a break from gambling during the summer. The regulator says holidays and a busy sports calendar create more opportunities to gamble, and the campaign will run on social media and digital screens at Copenhagen airport.
The campaign promotes temporary breaks among a young adult group the regulator says often gambles socially.
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Denmark’s Spillemyndigheden launched its “Casino in the children’s room” campaign on 26 October to raise parents’ awareness of gambling-like features in games played by children and young people. The campaign includes a film, decorated shopfronts in Aarhus, Odense and Copenhagen, and placements on Meta, YouTube and TV2 Play.
Denmark's Spillemyndigheden launched a campaign on 26 October aimed at raising parents' awareness of gambling-like mechanisms in the games their children play. The campaign, titled "Casino in the children's room", includes a film, decorated shopfronts in three cities and advertising placements, according to the regulator.
Denmark's government has submitted a bill to parliament tightening rules on gambling advertising and banning affiliate payments based on player turnover, profits or losses. The bill, resubmitted on 7 October after lapsing at an election, also covers advertising around live sport and gives Spillemyndigheden more powers against illegal operators. The measures are due to be phased in from 2027, subject to parliamentary approval.
Denmark's government has submitted a bill to the Danish parliament that would tighten rules on gambling advertising and ban affiliate payments based on player turnover, profits or losses. The bill was submitted on 7 October, according to the report. It is a previous bill that lapsed after an election and has now been resubmitted. The measures form part of Spilpakke 1, a political agreement from October 2025 aimed at a more responsible gambling market. The measures are not final and must first be adopted by the Danish parliament. Under the current schedule, the new advertising rules and the ban on turnover-related affiliate commissions are due to take effect on 1 July 2027, with other parts of the bill taking effect from January and October 2027.
Denmark’s draft Bill, introduced by Tax and Growth Minister Jakob Engel-Schmidt, proposes tighter gambling advertising rules and a ban on marketing during the 10 minutes before and after live sports broadcasts. It is scheduled for a first reading on 22 October 2026 and would also impose operator duties of care and expand Spillemyndigheden’s powers to block unlicensed intermediary websites.
Reportedly, Denmark’s government tabled a gambling reform bill on 7 October. The proposal schedules reforms from January to October 2027, including a live sports advertising ban from ten minutes before kick-off until ten minutes after an event ends, starting in July 2027. It would also give Spillemyndigheden inspection powers without a court order and criminalise marketing unlicensed gambling.
Denmark's government presented a gambling reform bill to parliament on 7 October, the taxation ministry said, setting out a phased implementation of its reforms between January and October 2027. The bill is a re-submission of an October 2025 package, known as Spilpakken 1, which lapsed with the election. Minister for Taxation and Growth Jakob Engel-Schmidt presented the bill almost exactly a year after the package was made public.
Denmark’s Spillemyndigheden reported that overall gambling spend fell 7.1% in August 2026 compared with the same month a year earlier, adjusted for GDP trends. Betting fell 42.7% and online casino rose 12.5%; land-based bingo increased 6.4% and land-based casinos 8.7%, while slots declined 2.6%.