Spelinspektionen bans Simba over unlicensed gambling targeting Sweden
Sweden’s Spelinspektionen issued a banning order against Simba after finding that three of its brands targeted Swedish players without a licence. The regulator cited Swedish country-code preselection on the sites and marketing through Swedish-language affiliate websites and advertising platforms, as well as promotion on Twitch.
The order bars Simba’s cited brands from targeting Sweden without a licence, affecting the operator’s access to that market.