Spain’s consumer ministry plans rules on algorithms for personalised prices and advertising
Spain’s consumer minister Pablo Bustinduy said his department would regulate companies’ use of algorithms to personalise prices and advertising. The proposed rules would require companies to make the parameters accessible, prohibit discriminatory parameters and prevent automated personalised prices from changing during a purchase. The source describes an announcement, not an enacted measure.
If enacted, the proposed rules would require accessible algorithm parameters and prevent discriminatory practices and changing personalised prices during purchases.