SOFTSWISS sets out sportsbook retention steps after World Cup traffic peaks
Deals & M&A · SectorWire deskSource published
Summary
SOFTSWISS has published a special report on how betting operators can retain players after traffic peaks such as the 2026 World Cup, when the Group of Copenhagen estimated $240bn was wagered worldwide. The report covers platform resilience, personalisation and choosing between turnkey and custom builds.
Why it matters
The report covers platform resilience, personalisation and choosing between turnkey and custom builds after traffic peaks.
Cite as: SectorWire, “SOFTSWISS sets out sportsbook retention steps after World Cup traffic peaks”, 11 August 2026, https://sectorwire.news/item/softswiss-sets-out-sportsbook-retention-steps-after-world-cup-traffic/