SOFTSWISS panel says African market entry costs exceed licensing
Deals & M&A · SectorWire deskSource published
Summary
SOFTSWISS hosted a LinkedIn Live panel on the economics of launching in African iGaming markets, with South Africa as the main case, the company said. Panellists said licensing is among the smaller costs, with localisation, certification, BEE requirements, payments and marketing taking most spending, and provincial approvals taking three to 12 months.
Why it matters
Operators budgeting only for licences risk underfunding certification, localisation and marketing needed to launch in African markets.
Cite as: SectorWire, “SOFTSWISS panel says African market entry costs exceed licensing”, 9 October 2026, https://sectorwire.news/item/softswiss-panel-says-african-market-entry-costs-exceed-licensing/
Key facts
- Market
- South Africa