Soft2Bet wins three European Global Business Awards 2026

Soft2Bet, a B2B supplier of technology solutions for the iGaming sector, received three awards at The European Global Business Awards 2026, the company said. The awards were announced on 20 October 2026.

The first award, Global Excellence in Gamification & Player Engagement 2026, was given for Soft2Bet's proprietary MEGA solution and for the development of user-engagement paths across areas of digital entertainment. The second, Outstanding Global Operations & Customer Support 2026, recognises the work of the operational and technical support teams that serve the company's partner brands in numerous markets. The third, Best iGaming Platform & Technology Innovation 2026, concerns Soft2Bet's B2B platform and the technologies developed internally to support its digital entertainment activities.

According to the company, the results reflect a strategy that goes beyond the traditional boundaries of iGaming, combining personalised experiences, global technology infrastructure and casual gaming mechanics within a single digital ecosystem. The stated aim is to integrate innovations from other technology sectors to improve the user experience and to give operators tools intended to support growth and long-term retention.

Ohad Straschnov, Vice President of Compliance at Soft2Bet, said the recognition showed that genuine innovation arises when the conventional boundaries of the sector are crossed. He said the company's main mission is to raise the digital entertainment landscape by creating experiences not seen before, and that it continues to attract talent, international partners and technologies from different sectors, which he said allows it to set new standards in user engagement, platform architecture and operational excellence.

Charles Isitt, CEO of The European, said Soft2Bet is setting a new benchmark for the global entertainment sector. He cited the company's ability to provide a fluid user experience through advanced gamification, backed by platform technology of international standard and dedicated customer service, and said this made it an obvious choice for these honours. Isitt added that the publication takes pride in acknowledging the company's important contribution to the digital ecosystem.

According to Soft2Bet, the three awards confirm the development path the company has taken in product, technology and service delivery. For operators seeking to enter new markets or migrate from previous technology systems, the company offers an integrated package comprising a turnkey platform, integration of the MEGA gamification solution, development of native applications and dedicated support services. Soft2Bet said its strategy continues to focus on direct control of proprietary technologies, localisation of products to the needs of different markets and the development of tools aimed at long-term user engagement.