SELAE tenders €26.6m media-buying contract for lottery games
Spain’s state lottery operator SELAE has opened a tender worth up to €26.6m for a media plan promoting its lottery and betting games. The proposed campaign would cover television, radio, print, digital and outdoor advertising, with particular emphasis on Euromillones and EuroDreams; the source gives no submission deadline.
The tender creates a public procurement opportunity for agencies seeking to manage advertising for SELAE games.