RubyPlay announced a partnership with Fanatics Casino on 15 June 2026, making a selection of its games available on the operator’s New Jersey platform. The titles include Mad Hit Mr Coin, Immortal Ways Magic Gems and Mad Hit Diamonds.
The partnership makes RubyPlay games available on Fanatics Casino’s New Jersey platform.
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Fanatics chief executive Michael Rubin said regulated sportsbook operators could spend as much as $7bn on marketing, including advertising, in 2027. He gave the estimate in a CNBC interview earlier this week, citing competitive pressure from prediction markets. Rubin also recently estimated that privately held Fanatics could spend as much as $1bn.
Prediction market operators are increasing marketing spending during the 2026 NFL season, citing an Eilers & Krejcik Gaming note covered by Casino.org. The note puts acquisition costs at roughly $200 per trader, compared with an average of $250 per sportsbook customer.
Prediction market operators are spending more on marketing during the 2026 NFL season, with customer acquisition costs reportedly approaching those of traditional sportsbooks, according to an analyst note from Eilers & Krejcik Gaming cited in reporting. The note puts acquisition costs at roughly $200 per trader, against an average of about $250 per sportsbook customer.
Fanatics could increase its sports betting advertising spending to $1bn in the USA, citing chief executive Michael Rubin's comments to Bloomberg. The report describes the potential spending as part of an effort to challenge DraftKings and FanDuel.
Fanatics could raise its sports betting advertising spending in the USA to as much as $1bn in 2027, chief executive Michael Rubin told Bloomberg. The company expects to spend $350m on such advertising in 2026, according to the report.
RubyPlay Chief Product Officer Eyal Loz discussed the company’s product strategy, including artificial intelligence, market-focused studios and player-engagement tools. He also cited RubyPlay’s acquisition of Splash Tech and its expansion in the US, while describing Missions & Tournaments as a feature built around events within games.
Fanatics launched its Sports & Casino app in the United States on 2 September, combining sportsbook, online casino and prediction-market products, according to the company. The app uses one account and a shared FanCash balance, while available products change according to the customer’s location; the source says its sportsbook operates in 23 states and Washington, DC, and its casino in four states.