RubyPlay discusses AI and engagement tools in supplier strategy
RubyPlay Chief Product Officer Eyal Loz discussed the company’s product strategy, including artificial intelligence, market-focused studios and player-engagement tools. He also cited RubyPlay’s acquisition of Splash Tech and its expansion in the US, while describing Missions & Tournaments as a feature built around events within games.
The strategy and Splash Tech acquisition indicate RubyPlay’s focus on expanding its supplier offering to operators.