The Responsible Online Gaming Association (ROGA) said it had adopted a voluntary marketing code for its eight operator members in the US. The rules cover real-money sports betting and iGaming promotions, apply to members and their marketing partners, and take effect within three months of publication.
Operators and their marketing partners must meet the code’s age-targeting, advertising-content and customer-protection standards.
The day’s most important stories, free. One email a day.
Missouri’s Gaming Commission reported $246.8 million in sports betting handle for July, down 4.5% from June and the lowest monthly total since the state introduced sports betting in December 2025. Taxable adjusted gross revenue was $21.8 million, while sports betting generated $2.2 million in tax revenue, according to the report.
New Jersey’s internet gaming revenue increased 4.4% year on year to $259.3 million in August, according to figures released by the Division of Gaming Enforcement. Sports wagering revenue fell 25% to $61.4 million, which the DGE attributed mainly to the later start of some fall sports and a lower overall win percentage.
Reportedly, the Sports Betting Alliance hosted a responsible gambling roundtable in Richmond on 2 September. Industry representatives, health experts, lawmakers and treatment advocates discussed reducing gambling harm. Supporters expect Virginia lawmakers to revisit online casino legalisation in 2027 after the chambers failed to reconcile legislation this year.
The Sports Betting Alliance gave five Republican Virginia senators US$100,000 each after the 2026 legislative session, citing the Poole Report. The senators supported online casino legalisation, but lawmakers failed to reconcile competing bills before adjournment. The alliance defended its contributions as support for regulated markets; senator Emily Jordan said outside funding would not determine her votes.
A 2026 audit reported that the US gambling industry spent $520m on celebrity and athlete partnerships in 2025, against $60m for responsible-gambling programmes and communications. The study said total marketing and advertising spending was $3.9bn and found that four of 12 listed operators disclosed responsible-gambling spending relative to marketing costs.