RCC upholds Postcode Lottery advert under Dutch advertising code
The chair of the Dutch Advertising Code Committee (RCC) ruled that a Postcode Lottery pre-roll advert complied with the Dutch Advertising Code. The complainant argued that it overstated the share of ticket revenue reaching charitable causes; the chair found the advert did not claim that all or most proceeds went to charities and dismissed the complaint as unfounded.
The ruling allows the challenged advert to stand under the code, while clarifying the basis for the complaint’s dismissal.