PwC study finds slower growth in European markets with higher gambling taxes
A PwC study commissioned by the Betting and Gaming Council reviewed 17 European jurisdictions and found that Western European markets which raised taxes averaged annual gross gaming revenue growth of 6% from 2019 to 2024, compared with 17% where rates were maintained or reduced. The study also reported that 40% to 53% of surveyed players were open to using unlicensed sites; the UK Gambling Commission said it could not confirm claims that higher taxes and restrictions reduce channelisation.
Operators and policymakers face evidence of differing growth and channelisation outcomes across tax and regulatory regimes.