Pusulabet has partnered with Italian football club Torino FC, with its branding shown on virtual advertising boards during match coverage in territories where that marketing is permitted. Pusulabet’s head of marketing, Adrien Arden, said the football and esports partnerships support long-term brand recognition.
The deal gives Pusulabet advertising exposure through Torino FC broadcasts, subject to local marketing rules.
The day’s most important stories, free. One email a day.
Sunderland agreed a multi-year sleeve sponsorship with Shuffle, whose logo appeared on the club’s shirts for the first time on 12 September. The club said the partnership also includes content, fan experiences, digital activations and influencer marketing; Shuffle does not hold a UK gambling licence.
Foliatti Casino and Sportsbook renewed its multi-year partnership with the San Francisco 49ers, extending an arrangement that began in 2023. The deal includes fan events, hospitality and access linked to the team’s 2026 game in Mexico City.
Betano renewed its sponsorship of the Paulistão Feminino and confirmed its participation in the Paulistão 2027 men's tournament under an agreement with the Federação Paulista de Futebol. The renewed women's sponsorship takes effect on 26 August, and the company said its branding and activations will appear across both competitions.
Vasco da Gama has advanced negotiations with Sportingbet over a proposed master sponsorship lasting until the end of 2027, with an option to extend for another season. Neither party has announced a signed contract, and negotiations remain ongoing.
Kalshi agreed to sponsor Nate Diaz, including his shorts, billboards and a co-branded social campaign, the company said. The deal was announced as Dana White wrote to Donald Trump seeking reversal of the 2025 federal rule allowing bettors to deduct 90% of gambling losses; White said the change could undermine legal betting.