Fanatics considers $1bn betting and gaming advertising budget for 2027
By SectorWire desk · · Updated
Summary
Fanatics could spend up to $1bn on betting and gaming marketing in 2027, citing CEO Michael Rubin’s comments. The company plans $800m, potentially rising to $1bn, compared with this year’s $350m budget. Rubin said the increased spending would help narrow the gap with DraftKings DKNG · USD 18.90 2026-10-16 Data and FanDuel.
Why it matters
Fanatics plans to increase marketing spending from $350m to $800m, potentially $1bn, to narrow the gap with DraftKings and FanDuel.