MGC asks Massachusetts sportsbooks how they use AI
By SectorWire desk ·
Summary
Massachusetts Gaming Commission (MGC) asked the state’s licensed online sportsbooks to explain how they use AI and machine learning. The voluntary request covers marketing, promotions, responsible gaming and VIP schemes; the MGC said it would keep responses confidential and use them to develop policy. The inquiry follows reporting about DraftKings DKNG · USD 18.90 2026-10-16 Data’ use of machine-learning models to target customers likely to incur high losses.
Why it matters
The inquiry could inform MGC policy on safeguards for AI use in sportsbook marketing and responsible gaming.