Polymarket signs Serie A and Lazio sponsorship deals amid Italy restrictions
Polymarket announced an agreement to become Serie A’s exclusive prediction market partner in the United States, with brand placements across the league’s US media and digital channels. Lazio said Polymarket will appear on the front of its shirts from next season; the deal was reportedly worth $22 million over two years. Italy’s ADM continues to block Italian participation in Polymarket’s prediction markets.
The deals put Polymarket branding on Italian football properties despite restrictions on gambling sponsorships and access to its markets.