Polymarket is reportedly preparing to return to the US market in time for the 2025 NFL season, based on a surge in sponsored online advertisements. The source says the platform was sidelined by regulators in 2022, but gives no details of a new regulatory approval or launch date.
A US re-entry would affect the prediction-market operator’s access to the market, but the source describes preparations rather than approval.
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The NFL repeated its objections to certain prediction market bets in a September 4 letter to operators. NFL chief compliance officer Sabrina Perel said exchanges continued offering contracts involving categories the league opposed, including player injuries and officiating.
The American Gaming Association forecasts that Americans will wager $29.5bn legally on the 2026 NFL season. The estimate covers betting through regulated commercial bookmakers in the United States.
The NFL asked prediction exchanges to withdraw specified sports contracts in a 3 September letter ahead of the 2026 season. The league said platforms continued listing markets it opposed, including contracts concerning officiating, player fitness and team staffing changes.
Prediction markets are competing for sports betting customers as the NFL season approaches. The report identifies Kalshi and Polymarket as competitors to FanDuel and DraftKings.
FanDuel announced new sportsbook features ahead of the NFL season, including a monthly loyalty programme, expanded Bet Protect+ coverage and added in-app research tools. Customers can add injury protection to eligible player prop bets for an additional 3% of the wager; the company also plans further research features later in the season.