DraftKings reports 15% sportsbook handle growth during NFL season
DraftKings chief executive Jason Robins said the company could benefit whether sports prediction markets remain available or are restricted, while it monitors related legal challenges. He said sportsbook handle rose about 15% year over year in the first two weeks of the NFL season, and the company may bring forward some customer-acquisition and marketing spending planned for 2027, depending on trading and customer data.
Operators and investors can assess DraftKings’ reported sportsbook growth alongside its conditional plans for additional marketing investment.