PENN launches ESPN BET in 17 US states under ESPN partnership
PENN Entertainment launched ESPN BET in 17 US states on 14 November 2023, replacing Barstool Sportsbook on its mobile platform. PENN said customers’ Barstool account information was transferred to the new app; its exclusive ESPN deal provides for $1.5bn in cash payments over 10 years, with a termination option after three years if certain market-share targets are missed.
PENN replaces Barstool on its mobile platform and begins an ESPN partnership with payments and market-share conditions.