Parions Sport En Ligne transitions to Unibet brand in France
Parions Sport En Ligne said it will transition to the Unibet brand at the end of March in France. The company said existing accounts, balances, bets, potential winnings and safer-gambling settings will remain, subject to players accepting new terms and conditions. Parions Sport Point de Vente's retail business will retain its existing brand under conditions attached to the FDJ-Kindred merger approval.
The change affects online customers' branding and account arrangements while leaving the retail division unchanged.