Paag’s third-quarter study of transactions processed from July to September found that 71% of bets were worth up to R$50. Bets above R$100 accounted for 80% of the money transacted, while the platforms using Paag as a payment provider represented about 30% of Brazil’s market, the company said.
The figures give operators and investors a view of bet sizes and spending patterns across platforms using Paag.
The day’s most important stories, free. One email a day.
It was reported that Klavi’s sample showed average deposits rising from BRL188 to around BRL245 during the World Cup. The sample covered 1.2 million people and does not represent total Brazilian market activity.
NielsenIQ Brasil’s study found that 26.3% of Brazilian households placed bets in 2025, and 49% of those households viewed betting as a way to earn extra income. The study said the Mega-Sena was used by 15.8% of betting households and the Slot, or Jogo do Tigrinho, by 7.7%.
A study by LCA Consultores, using Locomotiva Institute data commissioned by the Brazilian Institute for Responsible Gaming, estimated that unlicensed platforms accounted for 38% to 44% of online bets in Brazil in the first half of 2026. The study put the estimate at 41% to 51% in research released in June 2025 and said enforcement efforts need to continue.
A Nexus poll commissioned by the ANJL found that 77% of Brazilian voters say the ban on legalised betting will not influence their vote in the presidential run-off. Only 9% named betting as the most important issue, according to the survey of 2,000 people aged over 16, conducted 18–21 October with a two-point margin of error.
A poll by Nexus, commissioned by the Associação Nacional de Jogos e Loterias (ANJL), found that 77% of Brazilian voters said the ban on legalised betting would not influence their vote in the presidential run-off, scheduled for Sunday 25 October. The survey also found that 9% of respondents named betting as the most important issue when deciding their vote for president.
Betting operators invested R$2.12bn in open and pay TV between January 2025 and June 2026, according to a Tunad media intelligence survey. From January to August 2026, operators spent R$542.4m on linear open TV alone and led advertiser rankings in five of eight months. Provisional Measure 1.394/2026, signed on 25 September, banned fixed-odds betting operations and advertising, with broadcasters given until 5 October to pull contracted spots.
Betting operators spent R$2.12bn on open and pay television between January 2025 and June 2026, according to a media intelligence survey by Tunad published on Wednesday 21 October and. From January to August 2026, operators spent R$542.4m on linear open TV alone and led the advertiser ranking in that medium in five of the eight months, the survey found.