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Study finds 84% of Instagram-recommended betting operators lack Brazil authorisation

Regulation

A study by Rede em Jogo at PUC-Rio found that 84% of betting operators most often recommended by Instagram’s algorithm were not authorised to operate in Brazil. Researchers compared accounts surfaced by the platform with the registry maintained by Brazil’s Secretariat of Prizes and Bets, the study said.

The study found Instagram most often recommended unauthorised operators, raising concerns about Brazilian users’ exposure to unlicensed betting sites.

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UKGC examines social media lotteries after TikTok reports increase

The UKGC examined social media lotteries following an increase in reports concerning potentially unlawful TikTok draws during 2025. Research covering 4,233 UK residents aged 16 and over found that 10% of respondents aged 18–24 had entered an individual-run TikTok lottery or raffle. The investigation also identified similar activity on Facebook and Instagram.

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