By SectorWire desk ·
Novig unveiled a campaign featuring Sydney Sweeney on 10 September 2026. The report also covered prediction market developments involving Coinbase and Robinhood.
The campaign gives investors an update on Novig’s marketing activity in prediction markets.
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Nine prediction market platforms face Connecticut cease-and-desist orders over sports event contracts offered to residents.
The orders require nine prediction market companies to stop offering sports event contracts to Connecticut residents.
Connecticut’s orders require nine platforms to halt sports event contracts and other alleged unlicensed online gambling while permitting withdrawals.
Novig’s campaign combines Sydney Sweeney’s role as an equity partner with her appearance in a commercial promoting the operator.
The applications could enable Blockchain.com to seek approval to bring prediction markets and regulated trading to US users.
Coinbase must suspend Michigan prediction markets while Michigan withholds enforcement during compliance and related appeals.