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Momentum and Fanatics form UAE gaming joint venture after regulatory approval

Deals & M&A

Momentum Group and Fanatics established a joint venture to operate and expand commercial gaming in the UAE, according to the report. The GCGRA approved a change of control for the licensed entities, including the UAE Lottery and Play971; the terms were not disclosed. The partners plan to invest jointly in technology, products, customer experience and player-protection safeguards.

The approved change of control places Momentum’s UAE lottery and gaming operations within a joint venture with Fanatics.

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Deals & M&A

Fanatics considers $1bn betting advertising spend in USA

Fanatics could increase its sports betting advertising spending to $1bn in the USA, citing chief executive Michael Rubin's comments to Bloomberg. The report describes the potential spending as part of an effort to challenge DraftKings and FanDuel.

Fanatics could raise its sports betting advertising spending in the USA to as much as $1bn in 2027, chief executive Michael Rubin told Bloomberg. The company expects to spend $350m on such advertising in 2026, according to the report.

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