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Lotteritilsynet plans further action on influencers promoting illegal gambling

Enforcement & compliance

Source: Lotteritilsynet (Norway)

Norway's Lotteritilsynet said it would increase efforts in 2023 against social-media marketing of illegal gambling, including further influencer operations. The authority said an earlier 2023 operation had led many influencers to stop promoting the games, and it is working with Google, Facebook, Instagram and Apple to remove illegal gambling adverts.

Norwegian influencers and companies promoting illegal gambling face increased enforcement and advertising-removal efforts.

Earlier fines and penalties by Lotteritilsynet

DateCompanyAmountStoryAppeal status
Trannel International, UnibetNOK 1,200,000Norway pauses Trannel’s daily coercive fine subject to compliance conditionsNot stated
Trannel International, KindredNot statedOslo court upholds order requiring Trannel to stop offering gambling in NorwayNot stated
BML Group, BetssonNot statedLotteritilsynet orders BML Group to stop offering gambling in NorwayNot stated
Trannel International, KindredNOK 1,198,000Lotteritilsynet warns Trannel of NOK1.198m daily coercive fine over Norway gambling offerNot stated
Not namedNOK 2,000Lotteritilsynet sets SEO-Butler daily coercive fine at NOK2,000Not stated

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