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LOTBA adopts ALEA’s updated responsible gambling communications code

Regulation

Buenos Aires lottery LOTBA signed on to ALEA’s revised code for responsible commercial communications in betting. The 2026 version broadens its scope to digital marketing, promotions, affiliates and automated systems, and includes provisions on artificial intelligence and protections for minors and vulnerable groups.

The code sets shared communication standards for LOTBA and other participating gambling-sector organisations.

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