ALEA presents 2026 responsible gambling communications code in Argentina
The Asociación de Loterías Estatales Argentinas (ALEA) presented an updated code for commercial communications in online and land-based betting, revising guidance first issued in 2021. The voluntary code addresses artificial intelligence, protections for minors and vulnerable groups, digital marketing, promotions, affiliates and sports sponsorship, including restrictions on targeting minors and self-excluded or at-risk users.
The code gives operators and marketing partners updated voluntary standards for gambling advertising and digital communications.