LiveG24 targets exclusive live games for operators, COO says

LiveG24 is developing customised live-dealer games for operators as part of its business-to-business work, chief operating officer Angelo De Gobbi told Jamma in an interview published on 20 October 2026. De Gobbi said the company's model covers software, hardware, audiovisual production and operational support, allowing operators to produce exclusive games in their own studios.

De Gobbi named Casinò di Sanremo, Hit Group, Zonagioco/Diecimilauno and, more recently, Novomatic Italia as partners. For Casinò di Sanremo, a collaboration of about 10 years, LiveG24 produced a live roulette at the casino's premises. For Hit Group it designed and installed dedicated live roulette and baccarat tables at the client's site, including Lucky6 side bets. For Zonagioco/Diecimilauno it developed a live bingo solution with dealers, broadcast from Diecimilauno's Italian studios, with integrations to SOGEI systems for the online bingo PBAD project. For Novomatic Italia it developed the software for Vabanq Live Roulette and two Vabanq Live Baccarat tables, including proprietary Niwin side bets, and handled installation of the hardware and software at Novomatic's Italian studios.

De Gobbi said operators have competed for years mainly on the number of games available and on integrating international providers' catalogues, and that an offer made up mostly of similar products can make brands hard for players to tell apart. He said exclusive games aligned with an operator's identity allow a casino or licensee to offer tables, additional rules, features and an audiovisual experience that are not simply a copy of a product already on the market.

On services, De Gobbi said LiveG24 covers the whole process, from analysing the client's needs and designing the solution to software development, graphic customisation, integration with existing platforms and configuration of systems for live transmission. Where a project requires it, the company also handles hardware installation in the partner's studios, workstation configuration, staff training and technical support, and later updates and new features. He said technical and regulatory requirements in regulated markets must be considered from the start, and that quality of video, streaming stability and infrastructure reliability affect the user experience.

Looking at the Italian market, De Gobbi said he expects growing attention to exclusive content and to more developed technology collaboration models, with operators increasingly interested in distinguishing their offer through proprietary games, dedicated tables, original features and production environments that highlight their brand. He said specialised software houses could supply expertise and technology so that even larger operators can develop tailored products without building every technical component internally.