Leicester City renews BC.Game partnership despite UK licensing concerns
Leicester City renewed its partnership with BC.Game, which is not licensed in the UK, prompting criticism from safer-gambling advocates and supporters. BetBlocker founder Duncan Garvie said the deal could confuse consumers about which gambling sites are regulated; Leicester and BC.Game said the platform is unavailable to UK players.
The partnership raises questions for clubs and operators about the visibility of gambling brands not licensed in the UK.