Leeds United names Parimatch as sleeve partner for 2025-26 season
Leeds United announced a partnership with Parimatch for the 2025-26 season, with the betting company’s branding appearing on the club’s shirt sleeves and at its stadium, training ground and media backdrop. The club’s chief business officer said the agreement would include campaigns and activations where possible; financial terms were not disclosed.
The partnership gives Parimatch shirt-sleeve and venue visibility, with campaigns planned where possible.