Kenya’s parliamentary committee settled on a proposed Sh100 million security deposit for online gambling operations, according to the report. The proposal forms part of the Gambling Control Bill 2023, which is before Parliament; the bill would replace the current law.
The proposed guarantee could raise financial requirements for online betting operators and affect firms with limited capital.
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Kenya’s Betting Control and Licensing Board (BCLB) discussed responsible gambling and regional regulatory cooperation at the 2025 Gaming Tech Summit Africa. The board said it launched the Chukua Control campaign with AGOK and has petitioned Parliament to require operators to contribute revenue towards addiction awareness and treatment.
Kenya’s Betting Control and Licensing Board has proposed higher gambling licence fees, including a minimum Ksh200 million for online operators and up to Ksh5 billion for land-based casinos. BCLB director Peter Mbugi presented the proposals to a parliamentary committee; analyst Job Weku warned that higher costs could push activity towards the unregulated market.
Kenya’s Betting Control and Licensing Board met social media influencers, content creators, musicians and comedians after the government banned influencers from promoting betting companies. Board chief executive Peter Mbugi said participants had assured the board they would follow its guidelines. The board said a follow-up meeting was scheduled within a week to refine proposed rules on promotion and responsible messaging.
Kenya’s Betting Control and Licensing Board issued gambling advertising guidelines on 29 May 2025, the Board said. Ads must receive BCLB approval and Kenya Film Classification Board classification before distribution; the rules prohibit celebrity and influencer endorsements and set requirements for responsible-gambling messages, age restrictions and licence details. The guidelines followed a 30-day suspension of gambling advertising across media channels.
Kenya’s Betting Control and Licensing Board has ended a 30-day advertising suspension and introduced new rules for gambling adverts. Operators must obtain BCLB approval and Kenya Film Classification Board classification before publication or broadcast; the rules also restrict advert content and outdoor placements.