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Kenya’s BCLB sets approval and content rules for gambling adverts

Regulation

Kenya’s Betting Control and Licensing Board has ended a 30-day advertising suspension and introduced new rules for gambling adverts. Operators must obtain BCLB approval and Kenya Film Classification Board classification before publication or broadcast; the rules also restrict advert content and outdoor placements.

Operators must secure two approvals and meet new content, age-verification and advertising-placement requirements before publishing gambling adverts.

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