By SectorWire desk ·
The report said that FIRST.bet integrated its sportsbook with Pragmatic Solutions’ player-account-management systems. The agreement makes the sportsbook available to new customers of the PAM platform.
The integration adds FIRST.bet’s sportsbook to Pragmatic Solutions’ customer offering.
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Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
Arias will lead FIRST.bet’s Latin American commercial operations as it builds its regional hub and team, with Brazil central.
Alea expands its product range with a sportsbook supplied through its exclusive technology partnership with FIRST.bet.
The renewed agreement changes Bet da Sorte’s sportsbook service provider.
The renewed agreement restores FIRST.bet as Bet da Sorte’s sportsbook technology provider.
The agreement restores FIRST.bet’s managed sportsbook services for the Brazilian brand.