Kambi licenses sportsbook source code to Allwyn in global consolidation deal
Deals & M&A1 min read
Source: MFN Nordic (gambling)
Kambi said it has agreed to license its sportsbook source code to Allwyn and provide services as the operator consolidates its sports betting brands on one platform. The agreements, including a long-term trading services deal, are expected to add approximately €45–50 million to Kambi’s operating profit over 2027–2031, with around 40% recognised in 2027 and 20% in 2028.
Kambi has agreed to license its sportsbook source code to Allwyn as the operator brings its sports betting brands onto one platform, Kambi said. The licence is perpetual and global, and Kambi will provide associated services and trading services.
Based on current assumptions, Kambi expects the agreements to contribute approximately €45m to €50m to its operating profit over 2027 to 2031, with around 40% recognised in 2027 and 20% in 2028. The estimates include an upfront payment in early 2027 and subsequent payments tied to delivery milestones. A long-term agreement covers Kambi's trading and risk management services.
Kambi will build and train a team to transfer to Allwyn after implementation, giving the operator control of operations and development capabilities. The work will add to Kambi's operating expenses during the 2027 to 2029 implementation period. Kresimir Spajic, chief executive of Allwyn Digital, said bringing the sportsbook platform in-house would give Allwyn more freedom to adapt its products to individual brands and markets.